First of its Kind PSA Campaign to Combat Health Disparities in the African American Community
Dallas, TX (December 4, 2020) — VNR1 Communications today announced a partnership with the African American Wellness Project (AAWP) to release a nationally syndicated PSA campaign on the health issues that disproportionately affect the Black community. This partnership was formed in response to the healthcare inequities that exist between the African American community and the rest of America, and these PSA’s will highlight healthcare issues that disproportionately affect the African American and other minority communities at a higher prevalence and severity.
Dr. Michael LeNoir, one of the nation’s top Black physicians, AAWP Founder and past president of the National Medical Association, has more than 25 years of broadcast experience and has been educating, inspiring, and advocating for the African American community for more than 5 decades. Through this first-of-a-kind partnership, PSA’s will be distributed to 10,000 radio station and 2,500 TV stations and networks.
“We are extremely excited about partnering with AAWP and Dr. LeNoir to make a difference,” said Jack Trammell, CEO. “Dr. LeNoir is a respected and trusted voice in the African American community and this partnership represents what VNR1 stands for, delivering relevant, timely and needed multimedia content to diverse audiences.”
The COVID-19 pandemic and the racial/ethnic divide of today has taken an unprecedented toll on America. Inferior housing, and economic conditions have caused minority communities to be placed at a higher risk for contracting and dying from COVID-19. In fact, African Americans are three times more likely to die from COVID-19.
“We are at an unprecedented time in our nation’s history, said Dr. LeNoir. “Racism is an omnipresent public health burden. At AAWP, we believe that health disparities will exist if we allow them to continue and that through partnerships with companies, like VNR1, we can help eliminate disparities in health and healthcare for African Americans.”
The PSA’s will address critical topics, such as asthma, diabetes, prostate cancer, routine vaccinations, and will be distributed monthly and can be accessed here.